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Save the date 18-19 October 2021
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Ulf Sjödin MW

Ulf Sjödin MW

Head of Category Management

Ulf Sjödin MW has been working with alcoholic beverages in Sweden for 25 years, within imports, consultancy and retail. For the past 10 years, he has been Head of Category Management at the Swedish retail monopoly Systembolaget, responsible for an annual volume of 550 ML of beer, wine and spirits. He started his career with a Master in Chemical Engineering, but left for the drinks business short after exam. In 2007 Ulf became the first Master of Wine in Sweden and has since then been involved in the education and examination of new MWs. He lives north of Stockholm with his wife and two children.

"The Swedish wine market after COVID-19"

A presentation on the changes to wine comsumption in Sweden. Closed border trade and weak sales for On-Trade have changed consumer behavior in many ways. The situation is unlike any we’ve experienced before. Which of these changes will be abandoned and which will remain part of the new normal after the pandemic? Indeed, what will the new normal look like?

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