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Save the date 18-19 October 2021

Từ Lễ Huy

Từ Lễ Huy

President of Saigon Sommeliers Association

Từ Lễ Huy is the President of the sommelier association in Vietnam. He specialises in French wine and he was runner up in Viet Nam Best Sommelier in 2011. Along with French wines, he is also an Italian wines enthusiast. He sees the Italian wine range as exceptional, although the wine industry in his country is missing out.

"A glimpse into Southeast Asia’s wine value chain"

In this session we’ll take a quick trip through Southeast Asia and explore the wine industry through the perspectives of three key players: sommeliers, importers, and digital marketers. Specifically, exporters will likely find opportunity in the markets of Vietnam and the Philippines. To begin, Huy Tu, President of the Saigon Sommelier Association in Vietnam, will discuss the barriers and challenges that shape italian wine strategy in the business to consumer market. Next up, Butz Tenchavez, co-founder and president of Gran Hacienda Wines in the Philippines, will introduce us to the back end of the import business and the rise of small importers that are opening doors for wine producers in an evolving marketplace. Finally, Jonathan Joson, with thirteen years of digital marketing experience with Asia’s top consumer and finance brands, will cap off the discussion with an analysis of how COVID-19 has reshaped consumer habits in the Philippines and how Southeast Asia, in general, is embracing digital industries.

Justin Chen and Lyka Caparas moderate this session with an emphasis on familiarizing us with untapped markets in Southeast Asia.

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