President of Bevology
Steve Raye is author of the new book “How to Get U.S. Market Ready” which he wrote in collaboration with Stevie Kim and her Wine2Digital team. The book is effectively a toolkit to help Italian wine companies make strategically sound and data-driven decisions and plans for U.S. market entry. He is also the host of a series on the Italian Wine Podcast Channel titled “How to Get U.S. Market-Ready with Steve Raye” featuring 10 minute sessions on key content from the book. In addition to Wine2Wine, Steve has presented at Vinitaly, and done special projects for ItalTrade/ICE New York office.. He lectures at Bologna Business School and Cornell University on the U.S. wine market. He also has written for Meininger’s Wine Business International and Wine Meridian. For the 2020 Wine2Wine event he will be interviewing a key decision maker in the Three-Tier System about the impact Covid-19 is having on the U.S. import wine business, and exploring ways Italian producers can adapt to this “next reality.”
“The Next Normal”: Insights on Adapting to Covid 19 in the U.S. Market
A one-on-one interview with a key decision maker in the U.S. market exploring how they are adapting to the new realities caused by Covid-19. We’ll look at case histories of strategies in play for off-premise, on-premise and newly named “e-premise” (E-commerce and Direct to Consumer) sales channels.