Steve Raye is President of Bevology, Inc. which specializes in helping export wine brands break into and grow in the U.S. market. He also is Managing Partner of Bevology Imports LLC, a boutique wine importing company.Steve has more than two decades of wine industry experience, beginning with Diageo-predecessor Heublein. He is an internationally recognized wine marketing thought leader who has spoken at Vinitaly, Vinitaly International Tour, Wine2Wine, and at ICE’s Vino events in NY. He is back at W2W this year talking about the impact Amazon’s purchase of Whole Foods will have on U.S. retail, and sharing some creative thinking on how Italian wineries can gain entry into the U.S. using alternative channels of entry into the U.S. market. He has written for a wide range of international wine publications including Meininger’s and Wine Meridian and publishes the popular industry blog OH-pinions. He also lectures at Bologna Business School. Steve graduated from Cornell University where he majored in Communications and invites all of this year’s W2W attendees to connect with him on LinkedIn.