Silvana Ballotta is an expert on made in Italy brands, economics and marketing. Upon her experiences with the World Bank, where she developed several projects related to the Far East, Silvana brought her know-how to BS Business Strategies, a company based in Florence and one of the leading businesses in the provision of support and consultancy for internationalization in the agri-food field, with a particular focus on wine. Despite the fact that the made in Italy brand is the warrantor of an incisive success on foreign competitors, a unique strategy aimed at promoting Italian wine abroad does not exist. The goal of BS Business Strategy is to work closely with its clients in order to define strategies as well as marketing and development plans focussed on specific foreign markets, with greater emphasis on Asia.
BS Business Strategies