Cruz Liljegren is an internationally experienced wine broker of Swedish nationality. He is one of three Scandinavians to complete the master’s degree in wine business from the Burgundy School of Business, Dijon – Paris. In 2016 he became the first member of the American Association of Wine Economists (AAWE) under the age of 30. Cruz has a background as wine buyer, with his final position as Head Sommelier for a five star hotel in South east Asia.
Today he is the entrepreneur behind Premium Wine Broker, a specialist brokerage firm located in Barcelona. Premium Wine Broker is specialising in premium quality bulk wine and is the forefront of modernising the way the industry thinks about wine sold in bulk.
The keys to successful bulk wine business is trusted relationships and up-to-date market information. With Cruz’s over 150 Spanish winery visits, he has in a short period of time become the most sought after content creator for the bulk wine industry. Premium Wine Broker is producing content for major clients such as; the online bulk wine platform Vin-Exchange Group Limited `VINEX´ and The Bulk Wine Club by the organisers of the World Bulk Wine Exhibition. In 2015 he was the youngest ever to be included into a Circle of Wine Writers, London.
Cruz is also partner in the tech company Winetastic; a Madrid-based startup that is currently popularising the new wine segment of `Private Label for B2C´ with its brand new web platform shop.winetastic.eu