Wine Portfolio Manager at Feinkost Käfer
Sebastian Wöll moved back to his hometown, Munich, in 2019 after accumulating various years of experience in the international wine trade. He now manages the wine portfolio of one of Munich’s finest wine retailers, Feinkost Käfer. Founded in 1930, the eponymous brand runs several delicatessen shops, restaurants and catering activities. Besides his passion for the wine business, Sebastian has attended several wine education programs. After graduating from Master International Vintage, he earned his Wine & Spirit Education Trust (WSET) Diploma and also became an Italian Wine Ambassador through Vinitaly International Academy (VIA). Sebastian has even judged wine competitions and he is an educator himself, as he holds both WSET and Italian Wine Educator certificates. Beyond wine, Sebastian has an affinity for foreign languages and he speaks German, English, Italian, French, Spanish, and Mandarin.
"The German wine market: approach and overview."
The German wine market is vast and complex, while still offering many opportunities. What is it about this market that makes it so special? Understanding the peculiarities of the German wine market can help businesses develop persistent and successful strategies.