Editorial Consultant and Columnist of Meininger’s Wine Business International, Co-owner of the wine brands, Greener Planet and le Grand Noir
Robert Joseph has a uniquely varied experience in the wine industry. After growing up in his parent’s hotel and restaurant he lived in Burgundy for five years before returning to the UK to launch WINE International magazine and the International Wine Challenge. He was also the wine critic of the London Sunday Telegraph and award-winning author of over 25 books including an annual wine guide and the Complete Encyclopedia of Wine. Today, he is editorial consultant and columnist of Meininger’s Wine Business International and has lectured at the Burgundy Business School and Sonoma University and Changyu Business School in China. He has also worked as a consultant for companies including Accolade and Origin, and the wine industries of Australia, Brazil, Portugal and Georgia, as well as Moldova where he has pioneered the introduction of sustainable viticulture. Co-owner of the wine brands, Greener Planet (200,000 bottles) and le Grand Noir (3m bottles), this year, he also helped to launch a Georgian wine brand Joseph’s latest book is called The Future of Wine has Changed.
"Wine Competitions and Scores vs. Social Media Stories and Pictures What makes people buy"
For the last three decades, the global wine industry has obsessed over numbers and medals. US retailers refused to list wines with less than 87 points while ones in Britain demanded at least a Bronze medal. Then, almost overnight, the secret to wine sales shifted to storytelling and eye-catching images on Instagram. Wine producers have every right to feel confused. In this session, Polly Hammond and Robert Joseph will attempt to make some sense of this situation.