CEO of Pasqua Vigneti e Cantine
Riccardo, 41, took over the role of CEO at the end of 2015. He began his career with Pasqua in 2007 and in 2014 was appointed Sales Director, a role that he is still involved with today. He was head of business in the United States before being nominated to lead the company.
"A customer’s journey and the digital shelf: the new way to purchase wine"
The pandemic has profoundly and in part permanently changed the ways in which we find out about and purchase goods and services. Digital footprints mean we can reach everyone wherever they are. The digital shelf can also be of use to the world of wine. but platform and digital narration are closely interlinked. Aquest (Creative Production & Technology Company and part of WPP) discusses the topic by presenting a number of case studies including Pasqua Wines and the global campaign with Mario Molinari as brand ambassador.
"File-sharing, creativity and value. WeTransfer, a clear way to promote wine as an art form"
WeTransfer, with 60 million users monthly worldwide, is an ideal digital platform for increasing brand awareness using a high level of creativity. It’s an art gallery where brands can add value to their product and promote online sales. Case studies from various industry sectors will be shared. For the wine sector, this will focus on the Pasqua Wines campaign in the USA.