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Regine Lee MW

Regine Lee MW

National Account Manager at Liberty Wines

Regine Lee is currently working as Customer Services Head of Operations at Liberty Wines, a leading UK importer / distributor to the on and off-trade which specialises in Italian wine. She has had roles at Liberty Wines in trade marketing, education, and sales analytics, and at the Wine and Spirit Education Trust (WSET) in Asian market development. Regine is also a co-founder of Women in Wine London, a wine trade networking group with over 600 members which launches initiatives to develop women professionally and provide a forum for discussing key topics in the industry. She achieved her Master of Wine in 2018, and wrote her research paper on the commercial effectiveness of relationship building through customer trips.

"Is wine gendered? The commercial challenges and opportunities."

How do we market and sell wine based on notions of gender, and is this effective? How can we better understand gender bias both in the way we approach consumers and within the trade?

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