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25-26 November 2019 | Buy tickets
programme

Programme

Please note that the program might be subjected to change

9.00 Stevie Kim | Welcome
9.15 Yannick Benjamin | Triumph over Tragedy: How Hospitality and Wine Saved my Life
10.00 Un wine business sostenibile Kristina Kelley | Why Corporate Social Responsibility Matters: Connecting People and Planet | Mod. Marilisa Allegrini
10.45 Coffee Break
11.15 Un wine business sostenibile Robert Joseph | Different Models of Sustainability and their Value for your Wine Business
12.00 Break
12.15 Institutional session
13.15 Lunch
14.45 Un wine business sostenibile Gaia Gaja | Mitigating the effects of climate change in vineyards
15.30 Break
15.45 Un wine business sostenibile Tim Banks | Ornellaia’s Vendemmia d’artista (VDA) project: Environmental, social, cultural and economic sustainability
16.30 Coffee Break
17.00 Le nuove tecnologie per il wine business Adam Teeter and Joshua Malin | Using Data To See What Consumers Are Drinking Yesterday, Today & Tomorrow | Mod. Ettore Nicoletto
17.45 Break
18.00 Bruce Sanderson | Announcement Producers OperaWine 2020 | Mod. Stevie Kim
19.00

10.00 Integrare ricerca di mercato e viticoltura nel wine business Simon Woolf | Why orange is not a colour | Mod. Mateja Gravner
10.45 Coffee Break
11.15 Integrare ricerca di mercato e viticoltura nel wine business Robert Camuto, Tara Empson, Angelo Peretti | What colour is your rosé?
12.00 Break
13.15 Lunch
14.45 Lawrence Francis, Chris Scott, Elizabeth Schneider | Growing a podcast audience (title tbc) | Mod. Monty Waldin
15.30 Break
15.45 L'elemento umano nel wine business Andrea Pozzan and Lavinia Furlani | Working in the wine industry: how to handle an interview? | Mod. Donatella Cinelli Colombini
16.30 Coffee Break
17.00 Un wine business sostenibile

Gurvinder Bhatia and Kevin Kossowan | Knowing where your wine comes from?

17.45 Break
19.00

10.00 James Miles | The secondary market for Italian wine: past, present and future | Mod. Richard Siddle
10.45 Coffee Break
11.15 Attilio Scienza | Vinitaly International Academy Advanced Course: La Montagna di Fuoco Etna | Mod. Alessio Planeta
12.00 Break
12.15 Attilio Scienza | Vinitaly International Academy, Advanced Course. “I vini dei vulcani dimenticati” | Mod. Alessio Planeta
13.15 Lunch
14.45 Conosceza dei mercati per il wine business Sonal Holland MW | India Wine Insider: The Consumer Outlook and how to sell Italian wines in India
15.30 Break
15.45 Conosceza dei mercati per il wine business Lenz Moser | Will China’s burgeoning winemaking industry affect demand for European wines? | Mod. Richard Siddle
16.30 Coffee Break
17.00 Conosceza dei mercati per il wine business Annette Scarfe MW | How to market your wines in Singapore: The new high-potential export market
17.45 Break
19.00

10.00 Work in progress
10.45 Coffee Break
11.15 Le nuove tecnologie per il wine business André Ribeirinho | How to attract new consumers to wine | Mod. Valentina Abbona
12.00 Break
13.15 Lunch
14.45 Le nuove tecnologie per il wine business Rodrigo Sepúlveda Schulz | Blockchain technology and artificial intelligence tools for the wine business
15.30 Break
15.45 Le nuove tecnologie per il wine business Maureen Downey | Blockchain: Revolutionizing how fine and rare wines and spirits are protected, traced, and traded
16.30 Coffee Break
17.00 Work in progress
17.45 Break
19.00

14.00 L'elemento umano nel wine business

Lavinia Furlani, Fabio Piccoli and Lorenzo Righi | Spotlight on Italian wine agents, those who accept the challenge of selling wine in our country every day

10.45 Frédéric Lot | The challenges and opportunities of Digital Marketing Videos for wine companies 
11.30 B2B
13.15 Lunch
16.30 Angelo Minelli | Millions of online offers and searches across the world: where do Italian wines stand?
19.00

9.00 Le nuove tecnologie per il wine business Hannah Luxenberg Tono | The future of brand storytelling with augmented reality
9.45 Bruce Sanderson | Q&A with Bruce Sanderson | Mod. Stevie Kim
10.30 Coffee Break
11.00 Marketing & communication per il wine business Heini Zachariassen | How to use wine apps to reach consumers directly
11.45 Break
12.00 Marketing & communication per il wine business Julia Coney and Elaine Chukan Brown | Responsibility in Wine Communication
12.45 Lunch
14.15 Marketing & communication per il wine business Gerard Spatafora | How to sell wine online | Mod. Andrea Sartori
15.00 Break
15.15 Le nuove tecnologie per il wine business Tom Cochran | Digital transformation and the wine industry | Mod. Felicity Carter
16.00 Break
16.30 Gill Gordon Smith | The Value of Education: Building community, successfully engaging and connecting trade, media and consumers
17.30 Stevie Kim | Closing
9.45 Work in progress
10.30 Coffee Break
11.00 Marketing & communication per il wine business Joe Fattorini | You were once younger, hornier and poorer: bursting the Myth of Millennials
11.45 Break
12.00 Marketing & communication per il wine business Polly Hammond | Harder, Better, Faster, Stronger: Why Millennials may be the best thing that’s happened to wine. | Mod. Karoline Walch
12.45 Lunch
14.15 Marketing & communication per il wine business Miss Vicky Wine  (Anne Victoire Monrozier) | Wine e Social Media
15.00 Break
15.15 Marketing & communication per il wine business Claire Dawson | Communication and event strategies for Italian wineries
16.00 Coffee Break
10.30 Work in progress
9.45 Conosceza dei mercati per il wine business Christophe Heynen | The changing dynamics of the Belgian wine Market
10.30 Coffee Break
11.00 Conosceza dei mercati per il wine business Ian Ford | The Changing Landscape of the Chinese Wine Market: The Path Forward
11.45 Break
12.00 Conosceza dei mercati per il wine business JC Viens | Hong Kong, Taiwan and Macau Markets for Italian Wine Producers
12.45 Lunch
14.15 Conosceza dei mercati per il wine business Miles Beale | Brexit and market strategy for Italian wine producers (TBC)
15.00 Break
15.15 Conosceza dei mercati per il wine business Gurvinder Bhatia | Focus Canada
16.00 Coffee Break
16.30 Conosceza dei mercati per il wine business Shigeru Hayashi | Targeted promotion and exports of Italian wine to Japan: what are the prospects?
9.45 Marketing & communication per il wine business Giles Darwin | Design and Branding Best Practice
10.30 Coffee Break
11.00 Marketing & communication per il wine business Paul Mabray | Future Proofing Wineries
11.45 Pausa
12.00 Regine Lee MW | Increasing B2B sales: are trips to producers profitable or pointless? | Mod. Antonio Capaldo
12.45 Lunch
14.15 Work in progress
15.00 Break
15.15 Marketing & communication per il wine business Natalie Wang | The power of Chinese social media in wine marketing and sales
16.00 Coffee Break
16.30

Amy Ezrin and Melissa Monti Saunders | Anche l’occhio vuole la sua parte: le etichette che vendono

10.30 Jonas H Röjerman MW | Simulation of Systembolaget tender tasting
 
 

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