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23-24 November 2020
programme

Programme 2019

25 November

8.50 Maurizio Danese | Institutional Opening
9.00 Stevie Kim | Kickoff Day 1
9.15 KEYNOTE: Yannick Benjamin | Triumph over tragedy: how hospitality and wine saved my life
10.00 Kristina Kelley | Why corporate social responsibility matters: connecting people and planet | Mod. Marilisa Allegrini
10.45 Coffee Break
11.15 Robert Joseph | Different models of sustainability and their value for your wine business | Mod. Camilla Lunelli
12.00 Break
12.15 Maurizio Danese, Giovanni Mantovani, Min. Teresa Bellanova, Sandro Boscaini, Raffaele Borriello, Stefano Zanette, Anna Flavia Pascarelli, Ernesto Abbona “wine2export: 2019 overview of the sevent sisters of wine” | Mod. Paolo Del Debbio
13.15 Lunch
14.45 Gaia Gaja | Mitigating the effects of climate change in vineyards
15.30 Break
15.45 Tim Banks | Ornellaia’s Vendemmia d’Artista (VDA) project: environmental, social, cultural and economic sustainability
16.30 Coffee Break
17.00 Adam Teeter and Joshua Malin | Using data to see what consumers are drinking yesterday, today & tomorrow | Mod. Ettore Nicoletto
17.45 Break
18.00 Bruce Sanderson, Giovanni Mantovani | 2020 OperaWine producers: the announcement | Mod. Stevie Kim
19.00

10.00 Simon Woolf | Why orange is not a colour | Mod. Mateja Gravner
10.45 Coffee Break
11.15 Robert Camuto, Tara Empson, Angelo Peretti | What colour is your rosé?
12.00 Break
13.15 Lunch
14.45

Gurvinder Bhatia and Kevin Kossowan | Knowing where your wine comes from
15.30 Break
15.45 Andrea Pozzan and Lavinia Furlani | Working in the wine industry: how to handle an interview? | Mod. Donatella Cinelli Colombini
16.30 Coffee Break
17.00 Lawrence Francis, Chris Scott, Elizabeth Schneider | Sound on! Continuing the conversation on wine podcasts: audience growth, education, and social sustainability | Mod. Monty Waldin
17.45 Break
19.00

10.00 Michele Manelli | Environmental, economic and social certifications for the wine supply chain: the Equalitas standard | Mod. Luigino Disegna
10.45 Coffee Break
11.15 Attilio Scienza | Vinitaly International Academy Advanced Course. “From Etna: wines from the fire” | Mod. Alessio Planeta
12.00 Break
12.15 Attilio Scienza | Vinitaly International Academy, Advanced Course. “Wines from the forgotten volcanoes” | Mod. Alessio Planeta
13.15 Lunch
14.45 Sonal Holland MW | India Wine Insider: the consumer outlook and how to sell Italian wines in India | Mod. Dominga Cotarella
15.30 Break
15.45 Lenz Moser | Will China’s burgeoning winemaking industry affect demand for European wines? | Mod. Richard Siddle
16.30 Coffee Break
17.00 Annette Scarfe MW | How to market your wines in Singapore: the new high-potential export market | Mod. Nadia Zenato 
17.45 Break
19.00

10.00 James Miles | The secondary market for Italian wine: past, present and future | Mod. Richard Siddle
10.45 Coffee Break
11.15 André Ribeirinho | How to attract new consumers to wine | Mod. Valentina Abbona
12.00 Break
13.15 Lunch
14.45 Rodrigo Sepúlveda Schulz | Blockchain technology and artificial intelligence tools for the wine business
15.30 Break
15.45 Maureen Downey | Using Technology to Fight Back Against the Global Blight of Wine & Spirits Fraud | Mod. Gabriele Gorelli
16.30 Coffee Break
17.00 Maurizio Ugliano | Smart technology and the quest for a sustainable typicality
17.45 Break
19.00

10.45

Claudio Meucci | Come la Blockchain sosterrà il mercato del vino
11.30
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12.15

ITALIAN TRADE AGENCY PRESENTS: MARKET FOCUS ON CZECH REPUBLIC AND RUSSIA **Upon registration on the wine2wine App**
14.00
﹀
14.30

Lavinia Furlani, Fabio Piccoli and Lorenzo Righi (Wine Meridian) | Spotlight on Italian wine agents, those who accept the challenge of selling wine in our country every day
16.30
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17.00

Progetto Ager – Agroalimentare e ricerca | Sustainable solutions for the improvement of winemaking by-products
10.45
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11.30		 Frédéric Lot | The challenges and opportunities of Digital Marketing Videos for wine companies **Upon registration on the wine2wine App**
13.15 Lunch
14.00
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14.45		 Angelo Minelli | Millions of online offers and searches across the world: where do Italian wines stand? **Upon registration on the wine2wine App**
15.30 Break
15.45
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17.45		 BB2B POWERED BY ITA | 10 buyers from Japan, Canada, Russia and the Czech Republic meet 40 companies 5StarWines – the Book 2020, Vinitaly HK and Vinitaly Russia
19.00

10.45
﹀
11.15		 CAFFÈ LETTERARIO: Meet the Authors

Wine for Normal People | Elizabeth Schneider
Amber Revolution | Simon Woolf
13.45
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14.45		 SPEAKERS’ CORNER powered by Signorvino | 5-MINUTE ELEVATOR PITCH
16.30
﹀
17.00		 CAFFÈ LETTERARIO: Meet the Authors 

Guida Essenziale ai Vini D’Italia 2020 | Daniele Cernilli – Doctor Wine
5StarWines – the Book | VERONAFIERE / VINITALY INTERNATIONAL

26 November

8.50 Stevie Kim, Gianni Bruno | Kickoff Day 2
9.00 KEYNOTE: Hannah Luxenberg Tono | The future of brand storytelling with augmented reality
9.45 Bruce Sanderson | Q&A with Bruce Sanderson | Mod. Stevie Kim
10.30 Coffee Break
11.00 Heini Zachariassen | How to use wine apps to reach consumers directly | Mod. Valentina Di Camillo
11.45 Break
12.00 Julia Coney | Responsibility in Wine Communication | Mod. Gill Gordon Smith
12.45 Lunch
14.15 Gerard Spatafora | How to sell wine online | Mod. Andrea Sartori
15.00 Break
15.15 Tom Cochran | “Yes we can”: What the wine industry can learn from Obama’s digital team | Mod. Felicity Carter
16.00 Coffee Break
16.30 Gill Gordon Smith | The Value of Education: Building community, successfully engaging and connecting trade, media and consumers | Mod. Andrea Lonardi
17.30 Giovanni Mantovani, Stevie Kim  | Closing
9.45 Marja Aho, Luca Chiusano and Enrico Gobino (AGIVI + UIV) | The sustainability chain from producers to retailers: Reflections from the perspective of young producers | Mod. Federico Terenzi and Chiara Giannotti
10.30 Coffee Break
11.00 Joe Fattorini | You were once younger, hornier and poorer: bursting the Myth of Millennials | Mod. Marina Cvetić Masciarelli
11.45 Break
12.00 Polly Hammond | Harder, Better, Faster, Stronger: Why Millennials may be the best thing that’s happened to wine. | Mod. Karoline Walch
12.45 Lunch
14.15 Miss Vicky Wine (Anne-Victoire Monrozier) | Branding e Social Media | Mod. Daniele Cernilli
15.00 Break
15.15 Claire Dawson and Damien Malejacq | TUTIAC: France’s largest sustainable coop
16.00 Coffee Break
16.30 Giovanni Battista Tornielli | A molecular interpretation of the grape ripening and post ripening processes
9.45 Christophe Heynen | The changing dynamics of the Belgian wine Market | Mod. Anna Flavia Pascarelli
10.30 Coffee Break
11.00 Ian Ford | The Changing Landscape of the Chinese Wine Market: The Path Forward
11.45 Break
12.00 JC Viens | China – When using your own brand name can be a criminal offence | Mod. Matilde Poggi
12.45 Lunch
14.15 Miles Beale | The Italian Job: Doing Business in Brexit Britain | Mod. Margherita Zanelli
15.00 Break
15.15 Gurvinder Bhatia | The Journey of Italy’s Wines and Native Grapes in the Diverse and often Confusing Canadian Market. | Mod. Emanuele Giusti
16.00 Coffee Break
16.30 Shigeru Hayashi | Targeted promotion and exports of Italian wine to Japan: what are the prospects? | Mod. Omichi Toshiko
9.45 Paul Mabray | Future Proofing Wineries | Mod. Cristina Ziliani
10.30 Coffee Break
11.00 Giles Darwin | Design and Branding Best Practice | Mod. Diego Bosoni
11.45 Pausa
12.00 Regine Lee MW | Increasing B2B sales: are trips to producers profitable or pointless? | Mod. Antonio Capaldo
12.45 Lunch
14.15 Leos Tian | Realistic expectations for the future of wine on the Chinese market
15.00 Break
15.15

Amy Ezrin and Melissa Monti Saunders | Beauty is in the eye of the consumer: labels that sell. Redesigning labels to appeal to a visual, modern audience can lead to drastically improved sales | Mod. Gabriele Gorelli
10.30
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11.00

Matteo Panzavolta – ACATENA | Wine: future prospects and zero tolerance towards counterfeiting
11.00
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12.00		 ITALIAN TRADE AGENCY PRESENTS: MARKET FOCUS ON CANADA AND JAPAN **Upon registration on the wine2wine App**
10.30
﹀
11.30		 Jonas H Röjerman MW | Simulation of Systembolaget tender tasting – **Upon registration on the wine2wine App**
13.30
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14.15		 Kevin Kossowan | Effectively Telling Your Story through Video – **Upon registration on the wine2wine App**
16.00
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16.30		 Ian Dai | Introduction to social media and e-commerce in China – **Upon registration on the wine2wine App**
10.30
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11.00		 CAFFÈ LETTERARIO: Meet the Authors | Sangiovese, Lambrusco, and Other Vine Stories| Attilio Scienza, Serena Imazio
12.45
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14.15		 SPEAKERS’ CORNER powered by Signorvino | 5-MINUTE ELEVATOR PITCH
16.00
﹀
16.30		 CAFFÈ LETTERARIO: Meet the Authors | La nuova normativa vitivinicola | Lorenzo Tosi (Edagricole) and the Authors
 
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