Programme
Please note that the program might be subjected to change
| 9.00 |  |
Stevie Kim | Welcome |
| 9.15 | |
Yannick Benjamin | Triumph over Tragedy: How Hospitality and Wine Saved my Life |
| 10.00 |  |
Kristina Kelley | Why Corporate Social Responsibility Matters: Connecting People and Planet | Mod. Marilisa Allegrini |
| 10.45 | Coffee Break |
| 11.15 | |
Robert Joseph | Different Models of Sustainability and their Value for your Wine Business |
| 12.00 | Break |
| 12.15 | Institutional session |
| 13.15 | Lunch |
| 14.45 | |
Gaia Gaja | Mitigating the effects of climate change in vineyards |
| 15.30 | Break |
| 15.45 | |
Tim Banks | Ornellaia’s Vendemmia d’artista (VDA) project: Environmental, social, cultural and economic sustainability |
| 16.30 | Coffee Break |
| 17.00 |  |
Adam Teeter and Joshua Malin | Using Data To See What Consumers Are Drinking Yesterday, Today & Tomorrow | Mod. Ettore Nicoletto |
| 17.45 | Break |
| 18.00 |  |
Bruce Sanderson | Announcement Producers OperaWine 2020 | Mod. Stevie Kim |
| 19.00 |
|
| 10.00 |  |
Simon Woolf | Why orange is not a colour | Mod. Mateja Gravner |
| 10.45 | Coffee Break |
| 11.15 | |
Robert Camuto, Tara Empson, Angelo Peretti | What colour is your rosé? |
| 12.00 | Break |
| 13.15 | Lunch |
| 14.45 |  |
Lawrence Francis, Chris Scott, Elizabeth Schneider | Growing a podcast audience (title tbc) | Mod. Monty Waldin |
| 15.30 | Break |
| 15.45 |  |
Andrea Pozzan and Lavinia Furlani | Working in the wine industry: how to handle an interview? | Mod. Donatella Cinelli Colombini |
| 16.30 | Coffee Break |
| 17.00 | |
Gurvinder Bhatia and Kevin Kossowan | Knowing where your wine comes from? |
| 17.45 | Break |
| 19.00 |
|
| 10.00 |  |
James Miles | The secondary market for Italian wine: past, present and future | Mod. Richard Siddle |
| 10.45 | Coffee Break |
| 11.15 |  |
Attilio Scienza | Vinitaly International Academy Advanced Course: La Montagna di Fuoco Etna | Mod. Alessio Planeta |
| 12.00 | Break |
| 12.15 | |
Attilio Scienza | Vinitaly International Academy, Advanced Course. “I vini dei vulcani dimenticati” | Mod. Alessio Planeta |
| 13.15 | Lunch |
| 14.45 |  |
Sonal Holland MW | India Wine Insider: The Consumer Outlook and how to sell Italian wines in India |
| 15.30 | Break |
| 15.45 | |
Lenz Moser | Will China’s burgeoning winemaking industry affect demand for European wines? | Mod. Richard Siddle |
| 16.30 | Coffee Break |
| 17.00 | |
Annette Scarfe MW | How to market your wines in Singapore: The new high-potential export market |
| 17.45 | Break |
| 19.00 |
|
| 10.00 | Work in progress |
| 10.45 | Coffee Break |
| 11.15 | |
André Ribeirinho | How to attract new consumers to wine | Mod. Valentina Abbona |
| 12.00 | Break |
| 13.15 | Lunch |
| 14.45 | |
Rodrigo Sepúlveda Schulz | Blockchain technology and artificial intelligence tools for the wine business |
| 15.30 | Break |
| 15.45 | |
Maureen Downey | Blockchain: Revolutionizing how fine and rare wines and spirits are protected, traced, and traded |
| 16.30 | Coffee Break |
| 17.00 | Work in progress |
| 17.45 | Break |
| 19.00 |
|
| 14.00 | |
Lavinia Furlani, Fabio Piccoli and Lorenzo Righi | Spotlight on Italian wine agents, those who accept the challenge of selling wine in our country every day |
| 10.45 | |
Frédéric Lot | The challenges and opportunities of Digital Marketing Videos for wine companies |
| 11.30 | B2B |
| 13.15 | Lunch |
| 16.30 | |
Angelo Minelli | Millions of online offers and searches across the world: where do Italian wines stand? |
| 19.00 |
|
| 9.00 | |
Hannah Luxenberg Tono | The future of brand storytelling with augmented reality |
| 9.45 | |
Bruce Sanderson | Q&A with Bruce Sanderson | Mod. Stevie Kim |
| 10.30 | Coffee Break |
| 11.00 |  |
Heini Zachariassen | How to use wine apps to reach consumers directly |
| 11.45 | Break |
| 12.00 | |
Julia Coney and Elaine Chukan Brown | Responsibility in Wine Communication |
| 12.45 | Lunch |
| 14.15 | |
Gerard Spatafora | How to sell wine online | Mod. Andrea Sartori |
| 15.00 | Break |
| 15.15 | |
Tom Cochran | Digital transformation and the wine industry | Mod. Felicity Carter |
| 16.00 | Break |
| 16.30 | |
Gill Gordon Smith | The Value of Education: Building community, successfully engaging and connecting trade, media and consumers |
| 17.30 | Stevie Kim | Closing |
| 9.45 | Work in progress |
| 10.30 | Coffee Break |
| 11.00 | |
Joe Fattorini | You were once younger, hornier and poorer: bursting the Myth of Millennials |
| 11.45 | Break |
| 12.00 | |
Polly Hammond | Harder, Better, Faster, Stronger: Why Millennials may be the best thing that’s happened to wine. | Mod. Karoline Walch |
| 12.45 | Lunch |
| 14.15 | |
Miss Vicky Wine (Anne Victoire Monrozier) | Wine e Social Media |
| 15.00 | Break |
| 15.15 | |
Claire Dawson | Communication and event strategies for Italian wineries |
| 16.00 | Coffee Break |
| 10.30 | Work in progress |
| 9.45 | |
Christophe Heynen | The changing dynamics of the Belgian wine Market |
| 10.30 | Coffee Break |
| 11.00 | |
Ian Ford | The Changing Landscape of the Chinese Wine Market: The Path Forward |
| 11.45 | Break |
| 12.00 | |
JC Viens | Hong Kong, Taiwan and Macau Markets for Italian Wine Producers |
| 12.45 | Lunch |
| 14.15 | |
Miles Beale | Brexit and market strategy for Italian wine producers (TBC) |
| 15.00 | Break |
| 15.15 | |
Gurvinder Bhatia | Focus Canada |
| 16.00 | Coffee Break |
| 16.30 | |
Shigeru Hayashi | Targeted promotion and exports of Italian wine to Japan: what are the prospects? |
| 9.45 | |
Giles Darwin | Design and Branding Best Practice |
| 10.30 | Coffee Break |
| 11.00 | |
Paul Mabray | Future Proofing Wineries |
| 11.45 | Pausa |
| 12.00 |  |
Regine Lee MW | Increasing B2B sales: are trips to producers profitable or pointless? | Mod. Antonio Capaldo |
| 12.45 | Lunch |
| 14.15 | Work in progress |
| 15.00 | Break |
| 15.15 | |
Natalie Wang | The power of Chinese social media in wine marketing and sales |
| 16.00 | Coffee Break |
| 16.30 | |
Amy Ezrin and Melissa Monti Saunders | Anche l’occhio vuole la sua parte: le etichette che vendono |
| 10.30 | |
Jonas H Röjerman MW | Simulation of Systembolaget tender tasting |
