Programme
- Auditorium wine2wine
- Sala Signorvino
- Sala Ice Agenzia
- Sala Acatena
- Innovation Hub
- #w2wlab
- Networking Area
| 8.50 |  |
Maurizio Danese | Institutional Opening |
| 9.00 |  |
Stevie Kim | Kickoff Day 1 |
| 9.15 |   |
KEYNOTE: Yannick Benjamin | Triumph over tragedy: how hospitality and wine saved my life |
| 10.00 |  |
Kristina Kelley | Why corporate social responsibility matters: connecting people and planet | Mod. Marilisa Allegrini |
| 10.45 | Coffee Break |
| 11.15 | |
Robert Joseph | Different models of sustainability and their value for your wine business | Mod. Camilla Lunelli |
| 12.00 | Break |
| 12.15 | |
Maurizio Danese, Giovanni Mantovani, Min. Teresa Bellanova, Sandro Boscaini, Raffaele Borriello, Stefano Zanette, Anna Flavia Pascarelli, Ernesto Abbona “wine2export: 2019 overview of the sevent sisters of wine” | Mod. Paolo Del Debbio |
| 13.15 | Lunch |
| 14.45 | |
Gaia Gaja | Mitigating the effects of climate change in vineyards |
| 15.30 | Break |
| 15.45 | |
Tim Banks | Ornellaia’s Vendemmia d’Artista (VDA) project: environmental, social, cultural and economic sustainability |
| 16.30 | Coffee Break |
| 17.00 |  |
Adam Teeter and Joshua Malin | Using data to see what consumers are drinking yesterday, today & tomorrow | Mod. Ettore Nicoletto |
| 17.45 | Break |
| 18.00 |  |
Bruce Sanderson, Giovanni Mantovani | 2020 OperaWine producers: the announcement | Mod. Stevie Kim |
| 19.00 |
|
| 10.00 |  |
Simon Woolf | Why orange is not a colour | Mod. Mateja Gravner |
| 10.45 | Coffee Break |
| 11.15 | |
Robert Camuto, Tara Empson, Angelo Peretti | What colour is your rosé? |
| 12.00 | Break |
| 13.15 | Lunch |
| 14.45 | |
Gurvinder Bhatia and Kevin Kossowan | Knowing where your wine comes from |
| 15.30 | Break |
| 15.45 |  |
Andrea Pozzan and Lavinia Furlani | Working in the wine industry: how to handle an interview? | Mod. Donatella Cinelli Colombini |
| 16.30 | Coffee Break |
| 17.00 |  |
Lawrence Francis, Chris Scott, Elizabeth Schneider | Sound on! Continuing the conversation on wine podcasts: audience growth, education, and social sustainability | Mod. Monty Waldin |
| 17.45 | Break |
| 19.00 |
|
| 10.00 | |
Michele Manelli | Environmental, economic and social certifications for the wine supply chain: the Equalitas standard | Mod. Luigino Disegna |
| 10.45 | Coffee Break |
| 11.15 |  |
Attilio Scienza | Vinitaly International Academy Advanced Course. “From Etna: wines from the fire” | Mod. Alessio Planeta |
| 12.00 | Break |
| 12.15 | |
Attilio Scienza | Vinitaly International Academy, Advanced Course. “Wines from the forgotten volcanoes” | Mod. Alessio Planeta |
| 13.15 | Lunch |
| 14.45 |  |
Sonal Holland MW | India Wine Insider: the consumer outlook and how to sell Italian wines in India | Mod. Dominga Cotarella |
| 15.30 | Break |
| 15.45 | |
Lenz Moser | Will China’s burgeoning winemaking industry affect demand for European wines? | Mod. Richard Siddle |
| 16.30 | Coffee Break |
| 17.00 | |
Annette Scarfe MW | How to market your wines in Singapore: the new high-potential export market | Mod. Nadia Zenato |
| 17.45 | Break |
| 19.00 |
|
| 10.00 | |
James Miles | The secondary market for Italian wine: past, present and future | Mod. Richard Siddle |
| 10.45 | Coffee Break |
| 11.15 | |
André Ribeirinho | How to attract new consumers to wine | Mod. Valentina Abbona |
| 12.00 | Break |
| 13.15 | Lunch |
| 14.45 | |
Rodrigo Sepúlveda Schulz | Blockchain technology and artificial intelligence tools for the wine business |
| 15.30 | Break |
| 15.45 | |
Maureen Downey | Using Technology to Fight Back Against the Global Blight of Wine & Spirits Fraud | Mod. Gabriele Gorelli |
| 16.30 | Coffee Break |
| 17.00 | |
Maurizio Ugliano | Smart technology and the quest for a sustainable typicality |
| 17.45 | Break |
| 19.00 |
|
| 10.45 | |
Claudio Meucci | Come la Blockchain sosterrà il mercato del vino |
| 11.30 ﹀ 12.15 |
|
ITALIAN TRADE AGENCY PRESENTS: MARKET FOCUS ON CZECH REPUBLIC AND RUSSIA **Upon registration on the wine2wine App** |
| 14.00 ﹀ 14.30 |
|
Lavinia Furlani, Fabio Piccoli and Lorenzo Righi (Wine Meridian) | Spotlight on Italian wine agents, those who accept the challenge of selling wine in our country every day |
| 16.30 ﹀ 17.00 |
|
Progetto Ager – Agroalimentare e ricerca | Sustainable solutions for the improvement of winemaking by-products |
| 10.45 ﹀ 11.30 |
|
Frédéric Lot | The challenges and opportunities of Digital Marketing Videos for wine companies **Upon registration on the wine2wine App** |
| 13.15 | Lunch |
| 14.00 ﹀ 14.45 |
|
Angelo Minelli | Millions of online offers and searches across the world: where do Italian wines stand? **Upon registration on the wine2wine App** |
| 15.30 | Break |
| 15.45 ﹀ 17.45 |
|
BB2B POWERED BY ITA | 10 buyers from Japan, Canada, Russia and the Czech Republic meet 40 companies 5StarWines – the Book 2020, Vinitaly HK and Vinitaly Russia |
| 19.00 |
|
| 10.45 ﹀ 11.15 |
|
CAFFÈ LETTERARIO: Meet the Authors Wine for Normal People | Elizabeth Schneider |
| 13.45 ﹀ 14.45 |
|
SPEAKERS’ CORNER powered by Signorvino | 5-MINUTE ELEVATOR PITCH |
| 16.30 ﹀ 17.00 |
|
CAFFÈ LETTERARIO: Meet the Authors Guida Essenziale ai Vini D’Italia 2020 | Daniele Cernilli – Doctor Wine |
- Auditorium wine2wine
- Sala Signorvino
- Sala Ice Agenzia
- Sala Acatena
- Innovation Hub
- #w2wlab
- Networking Area
| 8.50 | |
Stevie Kim, Gianni Bruno | Kickoff Day 2 |
| 9.00 | |
KEYNOTE: Hannah Luxenberg Tono | The future of brand storytelling with augmented reality |
| 9.45 | |
Bruce Sanderson | Q&A with Bruce Sanderson | Mod. Stevie Kim |
| 10.30 | Coffee Break |
| 11.00 |  |
Heini Zachariassen | How to use wine apps to reach consumers directly | Mod. Valentina Di Camillo |
| 11.45 | Break |
| 12.00 | |
Julia Coney | Responsibility in Wine Communication | Mod. Gill Gordon Smith |
| 12.45 | Lunch |
| 14.15 | |
Gerard Spatafora | How to sell wine online | Mod. Andrea Sartori |
| 15.00 | Break |
| 15.15 | |
Tom Cochran | “Yes we can”: What the wine industry can learn from Obama’s digital team | Mod. Felicity Carter |
| 16.00 | Coffee Break |
| 16.30 | |
Gill Gordon Smith | The Value of Education: Building community, successfully engaging and connecting trade, media and consumers | Mod. Andrea Lonardi |
| 17.30 | |
Giovanni Mantovani, Stevie Kim | Closing |
| 9.45 | |
Marja Aho, Luca Chiusano and Enrico Gobino (AGIVI + UIV) | The sustainability chain from producers to retailers: Reflections from the perspective of young producers | Mod. Federico Terenzi and Chiara Giannotti |
| 10.30 | Coffee Break |
| 11.00 | |
Joe Fattorini | You were once younger, hornier and poorer: bursting the Myth of Millennials | Mod. Marina Cvetić Masciarelli |
| 11.45 | Break |
| 12.00 | |
Polly Hammond | Harder, Better, Faster, Stronger: Why Millennials may be the best thing that’s happened to wine. | Mod. Karoline Walch |
| 12.45 | Lunch |
| 14.15 | |
Miss Vicky Wine (Anne-Victoire Monrozier) | Branding e Social Media | Mod. Daniele Cernilli |
| 15.00 | Break |
| 15.15 | |
Claire Dawson and Damien Malejacq | TUTIAC: France’s largest sustainable coop |
| 16.00 | Coffee Break |
| 16.30 | |
Giovanni Battista Tornielli | A molecular interpretation of the grape ripening and post ripening processes |
| 9.45 | |
Christophe Heynen | The changing dynamics of the Belgian wine Market | Mod. Anna Flavia Pascarelli |
| 10.30 | Coffee Break |
| 11.00 | |
Ian Ford | The Changing Landscape of the Chinese Wine Market: The Path Forward |
| 11.45 | Break |
| 12.00 | |
JC Viens | China – When using your own brand name can be a criminal offence | Mod. Matilde Poggi |
| 12.45 | Lunch |
| 14.15 | |
Miles Beale | The Italian Job: Doing Business in Brexit Britain | Mod. Margherita Zanelli |
| 15.00 | Break |
| 15.15 | |
Gurvinder Bhatia | The Journey of Italy’s Wines and Native Grapes in the Diverse and often Confusing Canadian Market. | Mod. Emanuele Giusti |
| 16.00 | Coffee Break |
| 16.30 | |
Shigeru Hayashi | Targeted promotion and exports of Italian wine to Japan: what are the prospects? | Mod. Omichi Toshiko |
| 9.45 | |
Paul Mabray | Future Proofing Wineries | Mod. Cristina Ziliani |
| 10.30 | Coffee Break |
| 11.00 | |
Giles Darwin | Design and Branding Best Practice | Mod. Diego Bosoni |
| 11.45 | Pausa |
| 12.00 |  |
Regine Lee MW | Increasing B2B sales: are trips to producers profitable or pointless? | Mod. Antonio Capaldo |
| 12.45 | Lunch |
| 14.15 | |
Leos Tian | Realistic expectations for the future of wine on the Chinese market |
| 15.00 | Break |
| 15.15 | |
Amy Ezrin and Melissa Monti Saunders | Beauty is in the eye of the consumer: labels that sell. Redesigning labels to appeal to a visual, modern audience can lead to drastically improved sales | Mod. Gabriele Gorelli |
| 10.30 ﹀ 11.00 |
|
Matteo Panzavolta – ACATENA | Wine: future prospects and zero tolerance towards counterfeiting |
| 11.00 ﹀ 12.00 |
|
ITALIAN TRADE AGENCY PRESENTS: MARKET FOCUS ON CANADA AND JAPAN **Upon registration on the wine2wine App** |
| 10.30 ﹀ 11.30 |
|
Jonas H Röjerman MW | Simulation of Systembolaget tender tasting – **Upon registration on the wine2wine App** |
| 13.30 ﹀ 14.15 |
|
Kevin Kossowan | Effectively Telling Your Story through Video – **Upon registration on the wine2wine App** |
| 16.00 ﹀ 16.30 |
|
Ian Dai | Introduction to social media and e-commerce in China – **Upon registration on the wine2wine App** |
| 10.30 ﹀ 11.00 |
|
CAFFÈ LETTERARIO: Meet the Authors | Sangiovese, Lambrusco, and Other Vine Stories| Attilio Scienza, Serena Imazio |
| 12.45 ﹀ 14.15 |
|
SPEAKERS’ CORNER powered by Signorvino | 5-MINUTE ELEVATOR PITCH |
| 16.00 ﹀ 16.30 |
|
CAFFÈ LETTERARIO: Meet the Authors | La nuova normativa vitivinicola | Lorenzo Tosi (Edagricole) and the Authors |
