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programma

*Program subject to change

26 November

Auditorium wine2wine

Sala Signorvino

Sala ICE Agenzia

Sala Vinitaly

BUSINESS ARENA

9.00 – 9.15

Stevie Kim

WELCOME

 

  

 

09.15 – 10.00

Margareth Henriquez

Luxury brand communication and women’s leadership: Margareth Henriquez shares her story

TRACKS
MARKET FOCUS
SPECIAL EVENT
FINE WINES

10.00 – 10.45

Shenghan Wang a.k.a.Lady Penguin

How to build an active wine community in China

Dorli Muhr

From Berlin to Tokyo and to Luanda: why a mission statement is not enough to be successful

Attilio Scienza

Vinitaly International Academy Advanced Course

Jaime Araujo

The Changing Face of DTC for Super Premium Wines in the USA

10.45 – 11.15 COFFEE BREAK

Andrea Di Nicolantonio

SACE: The best solution for the insurance and financial needs of wineries

TRACKS
MARKET FOCUS
SPECIAL EVENT
FINE WINES

11.15 – 12.00

Sara Norell

Italian wines, leaders in the Swedish market- good to know for a sustainable success.

Ayana Misawa

What are Koshu and Japanese wine?

Attilio Scienza

Vinitaly International Academy Advanced Course

MARINO BRACCU

How to be listed in a Michelin Star Restaurant Moderator: J.C Viens

12.00 – 12.15 BREAK

12.15-13.15

INSTITUTIONAL SESSION

Attilio Scienza

Vinitaly International Academy Advanced Course

13.15 – 14.15 LUNCH BREAK

Lavinia Furlani & Andrea Pozzan

How to understand clients, the markets and the products in the world of wine

TRACKS
MARKET FOCUS
NEW COMMUNICATION TOOLS
FINE WINES

14.45-15.30

Dario Stefano

Wine tourism: regulations and opportunities

Lynne Sherriff MW

Esplora le Opportunità: the UK market

Chris Scott, Monty Waldin, Adam Teeter & Zach Geballe

Wine podcasts around the world: the craft of audio storytelling

Pauline Vicard & Nicole Rolet

Disruption in the world of Grand Crus: the Future of Fine Wines

15.30 – 15.45 BREAK

15.45 – 16.30

Assoenologi Round Table – Riccardo Cotarella, Massimo Fontana & Luca Toninato

Digital and Technological Innovations for the International Success of Italian Wine.

Federico Terenzi & Rafaella Casula

Credit and Finance: Tools for the growth of the wine business

Lorenzo Montagna

AR you VReady?Augmented and Virtual Reality will bring opportunities for the wine industry, are you ready to live this new experience?

Niklas Bergqvist

Italian Fine Wine in Sweden: examples from a wine collectors’ club

16.30 – 17.00 COFFEE BREAK

TRACKS
FINE WINES

17.00 – 17.45


Fabio Piccoli & Lavinia Furlani

What kind of wine manager are you? Take a test at wine2wine to find out. Moderator: Donatella Cinelli Colombini

Frank Cornelissen & Alberto Aiello Graci

The future of wine on Etna Moderator: Robert Camuto

Austin Zhang

Wine & Spirit Auction Market, with a special focus on Italy and China

17.45 – 18.00 BREAK

18.00 – 18.45

Alison Napjus

Announcement of OperaWine producers 2019

19.00 – 20.30 APERITIF POWERED BY VINEPAIR

wine2wine - Aperitivo VinePair

*Program subject to change

27 November

Auditorium wine2wine

Sala Signorvino

Sala ICE Agenzia

Sala Vinitaly

BUSINESS ARENA

09.00 – 9.45

Sarah Heller

Marketing wine to young women in Asia

 

  

 

9.45 – 10.30

Alison Napjus

Wine Spectator 101: practical introduction on how to get your wines to Wine Spectator’s tasting

Sue Tolson

Regional brand building in Hungary

Gary Clayton & Howard Bernstein

One Size Does Not Fit All: How 4 key U.S. markets work MA, NH, MI, OH – Moderator: Steve Raye

Thomas Curtius

How event and trade show communication can be used as powerful tools to tell stories

10.30 – 11.00 COFFEE BREAK

Alessandro Manoni, Lorenzo Tersi, Mattia Nanetti & Roberto Stefanelli

Wine Blockchain: How to Enhance the Made in Italy label, certify the industry and promote quality with the Blockchain and IoT

TRACKS
MARKETING
MARKET FOCUS I
NEW MARKETS
(Italian Trade Agency)
COMMUNICATION

11.00 – 11.45

Michele Bauli

Bauli: how to bake a brand

Erik Klein & Eliza Pinta Kauce

I mercati del vino in Europa centrale e negli Stati Baltici: Focus Slovacchia e Latvia

Market Focus: Poland

Felicity Carter & Rebecca Hopkins

How to Get Your Brand Into the Media

11.45 – 12.00 BREAK

12.00 – 12.45

Adam Teeter

The VinePair Effect, how VinePair became the most influential wine publication in the U.S. in 4 years.

Riccardo Ricci Curbastro

Italian denominations: from the control program to the future

Market Focus: Korea

Armando Corsi

How wine brands grow?

12.45 – 14.15 LUNCH

TRACKS
MARKETING
SUSTAINABILITY
NEW MARKETS
(Italian Trade Agency)
MARKET FOCUS

14.15 – 15.00

Raffaello Napoleone

Case Study:
internationalization of Pitti Uomo

Guido Stecchi & Walter Massa

Microbial biodiversity: for the health of territories, vines and the authenticity of wines

Gioia Morena Gatti & Nunzio Castaldo

Trends in the USA Market and evolution of wine distribution system

Su Birch

Wine Tourism: South African Success Stories

15.00 – 15.15 BREAK

15.15 – 16.00

Alessandro Garofalo

Hybridity as the innovation of the future

Ettore Capri

Italian sustainable wines: identified as innovative in character and symbiotic with authenticity – Moderator: Alberto Tasca

Market Focus: Switzerland

Dmitry Fedotov

10 do’s and dont’s to promote wine in Russia

16.00 – 16.30 COFFEE BREAK

Joseph Hallam & Michael Flanigan

WSET & AIS: two roads on the same journey

TRACKS
MARKETING
SUSTAINABILITY
NEW MARKETS
(Italian Trade Agency)
MARKET FOCUS

16.30 – 17.15

Robert Joseph

Cannabis, Beer and Gin and Experiential Marketing: the Challenges and Opportunities the Wine Industry Faces Today

Roberto Gaudio, Stefano Celi & Diego Tomasi

Heroic viticulture and biodiversity: the Cervim mission for the protection and promotion of extreme territories

Anthony Giglio

Wine Into Words

Bernardo Pinto

Brazil, the real deal: opportunities and pitfalls of an alluring country

17.15 – 17.30 BREAK

17.30 – 18.15

Paul Mabray

The US Ecosphere of Online Sales and Marketing Companies

Monty Waldin

Biodynamics 101: An introduction to biodynamic wine

Brian Berry & Luc Desroches

Regional Diversity and New Opportunities in Canada Provinces – Moderator Matteo Picariello


SEE YOU AT WINE2WINE !

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