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Save the date 18-19 October 2021

Nicola Ferrari

Nicola Ferrari

Senior Digital Strategist Aquest (a WPP Company)

Senior Digital Strategist at AQuest (a WPP company) with 10+ years experience in global performance and multichannel campaigns. In addition to the strategic/operational activities, a specific attitude to Training and consultancy in corporate and institutional situations. Professor at IUSVE for Web Marketing & Digital Communication Master’s Degree and lecturer at Food&Wine Master and CUOA.

"A customer’s journey and the digital shelf: the new way to purchase wine"

The pandemic has profoundly and in part permanently changed the ways in which we find out about and purchase goods and services. Digital footprints mean we can reach everyone wherever they are. The digital shelf can also be of use to the world of wine. but platform and digital narration are closely interlinked. Aquest (Creative Production & Technology Company and part of WPP) discusses the topic by presenting a number of case studies including Pasqua Wines and the global campaign with Mario Molinari as brand ambassador.

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