Wine journalist, Founder and Editor at Vino Joy News
A Hong Kong-based wine journalist, Natalie is born and raised in Chongqing, China, Wang obtained her Master’s degree in Journalism at Hong Kong University. She honed her journalist skills with International Herald Tribune, Thomson Reuters, and JNA magazine. She has worked in the wine industry for more than five years, previously with American wine critic James Suckling and later with The drink business Hong Kong.
"How Covid-19 changed wine consumer behaviors in China"
The session will focus on the impacts of the pandemic on China’s wine market and how it has changed wine consumer behaviours. It will also examine how Covid-19 accelerated wine trends including e-commerce wine sales, livestreaming broadcast, and social media marketing. The session will delve deep into case studies to illustrate how these trends have affected wine sales.