Wine journalist and editorial strategist
Meg Maker is an award-winning wine writer, editor, and editorial strategist. She travels internationally to interview wine producers, sharing her discoveries in trade and lifestyle publications, including her own site, Terroir Review. Also an experienced editorial consultant, she advises businesses and nonprofits in communications strategy and tactics, and has built numerous interactive services for research, commerce, and collaboration. Meg earned a master’s degree and a bachelor’s degree summa cum laude from Dartmouth, and is a Certified Specialist of Wine and member of the Circle of Wine Writers. Learn more at Megmaker.com, and follow her on Twitter @megmaker and Instagram @megmaker.
"Media matters: How to update your website to help journalists tell your story"
At this moment, a journalist could be cruising your website and social channels seeking timely, accurate information about your wines, your winery, and your people. Providing this journalist with easy access to that information might mean the difference between getting great coverage in a great publication and getting no coverage at all. In this session, Meg Maker, who is both an experienced wine journalist and veteran digital designer, presents best practices to reach media with your digital communications. She’ll share details about what journalists need, using information gathered directly from top international wine writers and critics. And she’ll show strong examples of winery websites that do an excellent job providing the media with resources, data, and documents. You’ll come away with concrete, actionable steps you can take to improve your digital platform, enhance your media relations, and earn better coverage.