Liz Thach MW
Liz Thach MW
Distinguished Professor of Wine & Management, Sonoma State University, California, USA
Dr. Liz Thach, MW (pronounced “tosh”) is the Distinguished Professor of Wine and a Professor of Management at Sonoma State University where she teaches in both the undergraduate and Wine MBA programs. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 50 countries. In addition, she is an award winning author who has published over 140 articles and 8 wine books, including Call of the Vine, Best Practices in Global Wine Tourism and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes pinot noir wine. She also works as a wine judge in various competitions, and has served on many non-profit wine boards. Liz obtained the distinction of Master of Wine (MW) in May of 2011.
"Virtual Wine Tourism"
Wine tourism is important to most major wine producing countries, but global warming events such as wildfires, floods, and heat waves, and unexpected crises like earthquakes, pandemics, and terrorism often put an abrupt stop to wine visitors. However, many resourceful wineries have turned to virtual wine tourism in the form of virtual tours, tastings, and events, where consumers can “visit” the winery from the comfort of their home and purchase wine online. This session focuses on this growing trend linked to digital marketing and ecommerce. It showcases case studies from wineries and wine regions who have been successful in embracing an important aspect of the future of wine tourism.