Lin LIU MW
Lin LIU MW
Managing Director at Wine Maniacs Company
Lin is a Chinese national originally from Hangzhou, and she is Managing Director of the Wine Maniacs Company. Today she resides in Cahors, in the South West of France, at the Château de Chambert winery. She is a wine producer, a, wine educator, journalist, a taster and judge. Her previous work experience includes senior positions in business consultancy (Foreign Direct Investment in China), Scotch Whisky business and brand development. She holds an MBA from the UK, having received a full scholarship award, and thereafter, she won the Top Graduate Award from the Austrian Wine Academy (2014, WSET Diploma). Lin became a Master of Wine early 2020.
"An immersion trip of social media in the China wine market"
Social media in mainland China has taken on unique forms not adopted by other parts of the world. Lin Liu MW and Gus Zhu MW will demonstrate how social media has merged with Chinese culture and daily life for many. And the wine industry in China is no exception – social media is crucial at all levels of interaction among wine professional and consumers alike.