Senior Director presso Public Relations for E. & J. Gallo Winery
Kristina Kelley, the Senior Director of Public Relations for E. & J. Gallo Winery, grew up exploring the world, living in new cultures and sampling diverse cuisines. Through her 30-plus-year career in the food and beverage industry, she has combined her worldly outlook and unquenchable curiosity with a wealth of experience that includes sales, marketing, and public relations.
Kristina was born in Puerto Rico and spent the majority of her adolescence traveling to new places with her family. With every new adventure, she was immersed in the local culture and cuisine, always leaving with a newfound fascination and curiosity to continue exploring the globe. Throughout her experiences, she found that a significant portion of any culture is expressed through food and drink, a discovery that ultimately amplified her desire to learn more about the industry.
After finishing Virginia Commonwealth University, Kristina worked in the hospitality industry until 1988 when she entered the wine industry. Since then, she has held various roles in distributor and winery sales, as well as brand management throughout the United States.
Kristina joined E. & J. Gallo Winery in 1995 where her world of experience helped her play an integral role in the creation of the winery’s Fine Wine portfolio and in developing numerous domestic and import brands.
Today, as the Senior Director of Public Relations, Kristina oversees the PR, Editorial Services, and Digital Asset Management teams. She continues to lead the public relations strategy and development for the winery’s wide collection of brands. Kristina and her teams work across multiple platforms to engage key wine influencers in the US and around the world, focusing their attention on a diverse portfolio of wines. They support everything from consumer-accessible brands such as Barefoot and Dark Horse to premium brands like J Vineyards & Winery, Louis M. Martini, Talbott Vineyards, Columbia Winery and more. Kristina’s teams also work with their portfolio of international imports from Italy, Spain, France, New Zealand and Argentina.
Kristina is a Certified Specialist of Wine, a member of the Advisory Board for Women of the Vine and Spirits, and an active member of the Public Relations Society of America. Kristina lives in Modesto, California with her husband, Mike, and their Weimaraner, Finn. Over the years, Kristina’s enthusiasm for new experiences has never faltered – visiting more than 40 countries and sampled scores of cuisines, with more to come.