Senior Director of Corporate Public Relations at E. & J. Gallo Winery , Wine & Spirits Media Relations
Kristina Kelley grew up exploring the world, living in new cultures and sampling diverse cuisines. Through her 30-plus-year career in the food and beverage industry, she has combined her global outlook and unquenchable curiosity with a wealth of experience that includes sales, marketing, and public relations.Kristina was born in Puerto Rico and spent most of her adolescence traveling to new places with her family. Throughout her experiences, she found that a significant portion of any culture is expressed through food and drink – a discovery that ultimately amplified her desire to learn more about the industry.
After Kristina completed her education at Virginia Commonwealth University, she initially worked in hospitality but soon entered the wine industry. Since then, she has held various roles in distributor and winery sales, as well as brand management throughout the United States. She joined E. & J. Gallo Winery in 1995 where she played an integral role in the creation of the winery’s fine wine portfolio and in developing numerous domestic and import brands.
Today, as the Senior Director of Corporate Public Relations and Wine and Spirits Media Relations for the E. & J. Gallo Winery, Kristina oversees multiple facets of Public Relations, Editorial Content, Events and Media. She is responsible for building integrated communications and strategic plans related to the company’s initiatives and long-term vision. Her team provides communication leadership and expert guidance to business leaders on a variety of high-proﬁle issues and topics. She also leads the PR strategy for the winery’s comprehensive portfolio of wines with a specific focus on Wine and Spirits Media from consumer-accessible brands such as Barefoot and Dark Horse to premium brands like J Vineyards & Winery, Louis M. Martini and Orin Swift. Additionally, her team supports the winery’s portfolio of renowned imports including Jermann, Renato Ratti and Allegrini and numerous others from Italy, Spain, France, New Zealand and Argentina.
Kristina is a Certified Specialist of Wine, an Advisory Board Member for Women of the Vine and Spirits, and an active member of the Public Relations Society of America. She lives in Modesto, California with her husband, Mike, and their Weimaraner, Finn. Over the years, Kristina’s enthusiasm for new experiences has never faltered – visiting more than 50 countries and sampled scores of cuisines, with more to come.
"Why Corporate Social Responsibility Matters: Connecting People and Planet"
People often think of sustainability just in terms of environmental protection. In actuality, sustainability covers everything from environmental stewardship to cultivating a positive work environment for employees, as well as contributing to the broader community. As a family-owned business spanning four generations, E. & J. Gallo Winery has a long history of conducting business in an environmentally sound, economically viable and socially responsible manner. From the vineyards to the cellars and beyond, co-founders, Ernest and Julio, built a company on a precise set of principles to follow: respect for the land, respect for one another and respect for the community.
During the seminar, we will review three spheres of sustainability: Environmental, Economic & Social. Participants will understand how each sphere intersects, supports and enhances the others. We will share examples and insights on how social sustainability fosters an environment where all dimensions of diversity are valued, creating an environment where people are free to share unique perspectives, encouraging collaboration and driving innovation. By adhering to sustainable practices that are environmentally sound, economically feasible and socially equitable, we allow for people and planet to prosper.