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25-26 November 2019 | Download slide
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Joshua Malin

Joshua Malin

Joshua Malin

Joshua Malin

President and Co-Founder of VinePair

Josh is the President and Co-Founder of VinePair. Josh loves putting things together — websites, words, legos, and cases of wine. Prior to VinePair, Josh spent a few years helping to build Ez Texting, an NYC startup, into the leading provider of text messaging services to small businesses. Ez Texting was acquired in late 2012, by CallFire. Josh also co-founded MobileSmarts, one of the earliest (as in monophonic ringtones) and largest distributors of ringtones in North America.

"Using data to see what consumers are drinking yesterday, today & tomorrow"

(Presenters– Adam Teeter and Joshua Malin)

When does rosé season start? What are the wines that Americans like but critics don’t like to talk about (cough, Moscato)? Are Prosecco and Champagne substitutes or do consumers look for them at different times of the year? We’ll explore questions like these using the recently released VinePair Audience Insight Index. Nielsen scan data can paint broad outlines of consumer trends. Wine app ‘check-in’ data presents detailed, though highly self-selected data. Drawing on tens of millions of reader sessions and hundreds of millions of web searches, the VinePair Audience Insight Index is a vast, powerful tool that measures wine variety-by-variety interest over time. During this session, we’ll take a peek inside the data warehouse that houses the collective wine interests of the most-read wine, beer & spirits publication in America.

 
 

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