CEO di Grande Passione Ltd
Jean-Charles (alias JC) Viens is a Certified WSET Educator, Vinitaly Academy Ambassador and the Franciacorta Ambassador in Greater China. He is also the CEO of Grande Passione Ltd, a marketing and events firm based in Hong Kong. JC is genuinely passionate about the human stories behind each label. Based in Hong Kong for 25 years, he has experienced the fascinating growth the region has sustained, first as an entrepreneur in the export sector and now as an expert in Wine Communications. He also focuses his activities on Marketing Strategies and Public Relation campaigns for Italian wines in Hong Kong and China. He recently received the honour of Cavaliere della Stella d’Italia for the work he has done on behalf of Italian wines in Hong Kong in the last ten years.