Gus Zhu MW
Gus Zhu MW
Wine Educator at Dragon Phoenix Wine Consulting;Gus Zhu Wine Consulting
Gus entered the wine world as a wine educator under the guidance of Fongyee Walker MW and Edward Ragg MW, the founders of Dragon Phoenix Wine Consulting. In 2017, he graduated with the Master of Science degree in Viticulture and Enology from UC Davis. During his time at UC Davis, he also gained winemaking experience as a cellar hand at Napa’s Cakebread Cellars, as well as hospitality and direct-to-consumer sales experience at Napa’s Hall winery.
Gus’ commitment to the academic field of wine is evidenced by his MW dissertation about the sensory science of wine; and by co-authoring a review paper, “A Quarter Century of Wine Pigment Discovery”, published in the Journal of Food and Agriculture.
In 2020, Gus re-joined Dragon Phoenix as a wine educator in mainland China. He also founded Gus Zhu Wine Consulting to provide wine education and consulting services to global wine professionals and consumers. As a certified Educator for all levels of WSET qualifications in wines, Gus teaches WSET Level 4 Diploma in the Online Classroom for worldwide candidates.
"An immersion trip of social media in the China wine market"
Description: Social media in mainland China has taken on unique forms not adopted by other parts of the world. Lin Liu MW and Gus Zhu MW will demonstrate how social media has merged with Chinese culture and daily life for many. And the wine industry in China is no exception – social media is crucial at all levels of interaction among wine professional and consumers alike.