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23-24 November 2020
wine2wine
Giles Darwin

Giles Darwin

Giles Darwin

Giles Darwin

Managing Director, Denomination

Giles has over 15 years of experience in leading UK agencies including Lewis Moberly, JDO and Elmwood. He started his career in South Africa working with wine clients including KWV, Morgenhof and Steenberg. He has significant drinks experience including beer (Peroni, Pilsner Urquell), whisky (Glenmorangie, Johnnie Walker), champagne and wine (Bollinger, Laurent Perrier Lindeman’s,  Mouton Cadet).

"Design and Branding Best Practice"

The wine industry has become ever more competitive, with margins shrinking and consumers having an increasing amount of choice both at shelf and on-line. There is even more pressure than before for brands to stand out, have a story to tell and for the return on the budget spent on branding and packaging to be maximized. By following best practice we are able to deliver award winning, effective design for our clients so that every pound/dollar/euro spent delivers against their bottom line. In our presentation we will share the key elements of best practice in design and branding to help clients understand how these can be used to positive effect with their brand and best working practices to get the most out of their design partner.

 
 

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