Francesco Molinari is widely considered the best Italian golfer in the world. He entered the world’s golfing history books after the 147th British Open, as the first Italian to win a major tournament. In 2018 he won the Race to Dubai and became the first Italian in golf history to be crowned Europe’s best player. Also in 2018 he played a leading role in winning the 2019 Ryder Cup, held in Paris, as part of the European team.
"A customer’s journey and the digital shelf: the new way to purchase wine"
The pandemic has profoundly and in part permanently changed the ways in which we find out about and purchase goods and services. Digital footprints mean we can reach everyone wherever they are. The digital shelf can also be of use to the world of wine. but platform and digital narration are closely interlinked. Aquest (Creative Production & Technology Company and part of WPP) discusses the topic by presenting a number of case studies including Pasqua Wines and the global campaign with Mario Molinari as brand ambassador.