Co-Founder and President of Gran Hacienda Wines
Butz Tenchavez is co-founder and president of Gran Hacienda Wines, a small, independent wine importer and distributor based in the Philippines that works with the most passionate winemakers and producers from classic and lesser-known wine regions. After gaining a marketing degree in the United States, Butz was drawn back to the food and beverage industry, following fond childhood memories of his family’s involvement in the food business. He worked stints in various New York kitchens following a certificate course at the French Culinary Institute (FCI), now known as Institute of Culinary Education (ICE). Later, he discovered the vast world of wine, interwoven with food and history, and he launched his company in 2018 with just 58 cases. Butz attributes the company’s growth to his philosophy of dealing in wines that he and his partners believe in, that they would drink and enjoy themselves.
"A glimpse into Southeast Asia’s wine value chain"
In this session we’ll take a quick trip through Southeast Asia and explore the wine industry through the perspectives of three key players: sommeliers, importers, and digital marketers. Specifically, exporters will likely find opportunity in the markets of Vietnam and the Philippines. To begin, Huy Tu, President of the Saigon Sommelier Association in Vietnam, will discuss the barriers and challenges that shape italian wine strategy in the business to consumer market. Next up, Butz Tenchavez, co-founder and president of Gran Hacienda Wines in the Philippines, will introduce us to the back end of the import business and the rise of small importers that are opening doors for wine producers in an evolving marketplace. Finally, Jonathan Joson, with thirteen years of digital marketing experience with Asia’s top consumer and finance brands, will cap off the discussion with an analysis of how COVID-19 has reshaped consumer habits in the Philippines and how Southeast Asia, in general, is embracing digital industries.
Justin Chen and Lyka Caparas moderate this session with an emphasis on familiarizing us with untapped markets in Southeast Asia.