This Ornellaia project demonstrates the benefits of social sustainability
There are many benefits associated with social sustainability, and the ones that come from activities related to the art world are tangible. Ornellaia's Vendemmia d'Artista (VdA) is proof of this, which has gone from being a simple anniversary dinner to
Wine: future prospects and zero tolerance towards counterfeiting
"Wine is bottled poetry". It is necessary to internalize this aphorism of Robert Louis Balfour Stevenson - Scottish writer, playwright and poet - to understand how important it is to have a cultural approach to analyze the economic dynamics of
Strength in diversity
We all work, to one degree or another, in a global business environment. Despite the prevailing political winds in many western countries, globalization is inexorable and accelerating. This trend is a challenge as well as a huge opportunity. One very
The tariff threat is not over yet
Free trade is a fundamental issue for all of us involved in the business of marketing and selling fine wines and foods that are sold internationally. The recent announcement of punitive tariffs on select European Union wines and food products
Polly Hammond on Millennials: Turning a challenge into opportunity
Polly Hammond will be speaking at wine2wine 2019 in Verona, Italy and will discuss the more positive aspects of marketing to Millennials, their contribution to the wine world and potential as consumers. Hammond is a digital communications and branding specialist,
Millennials and wine industry: Joe Fattorini on why the Generation Y should not be a focus for the wine business
In recent years, the relationship between Millennials and wine industry has sparked a significant interest. Joe Fattorini has a lot of experience in the wine Industry, and he firmly believes that Millennials should not receive special attention. Moreover, wine businesses
Italian wine and Brexit: the consequences
More than three years after the referendum that was supposed to trigger Brexit, the United Kingdom's exit from the European Union still seems uncertain. Since the British market is the third most important market for Italian wine, producers in Italy
Comunicazione responsabile: cos’è e come si costruisce
As the wine sector becomes increasingly competitive, a brand can only emerge out of obscurity if they have an exemplary communication strategy. In 2019, an effective strategy must also consider the concept of social responsibility and apply it to all
Precision agriculture & sons: what is precision viticulture
Precision viticulture is the application of precision agriculture in the vineyard. This site-specific vineyard management maximizes the administration and production of each plant, accompanying the winemaker in all phases of his activity: we discover how. Although it is a highly digital
