Comunicazione responsabile: cos’è e come si costruisce
As the wine sector becomes increasingly competitive, a brand can only emerge out of obscurity if they have an exemplary communication strategy. In 2019, an effective strategy must also consider the concept of social responsibility and apply it to all
Precision agriculture & sons: what is precision viticulture
Precision viticulture is the application of precision agriculture in the vineyard. This site-specific vineyard management maximizes the administration and production of each plant, accompanying the winemaker in all phases of his activity: we discover how. Although it is a highly digital
What is the difference (if any) between social sustainability and corporate social responsibility?
One of the most difficult challenges for a company that wants to become sustainable is when trying to figure out where to start. Among the first things to grasp are the concepts of sustainability and corporate social responsibility, these are
Precision farming & friends: let’s introduce them all
The "Guidelines for the development of precision agriculture" were approved in Italy on December 22, 2017, by Ministerial Decree. Despite of this, only a few Italian companies are adopting the principles and technologies of precision agriculture, these businesses manage less
How to develop social sustainability in a winery: Il Morar, a case study
In the Noce valley, on the border between Trentino and Alto Adige, is where the lions share of Il Morar’s vineyards are located. In 2009, the winery started to ask themselves how they could become a more socially sustainable company;
Social Sustainability Special Theme: Meet the 2019 wine2wine Speakers!
In the last post we introduced wine2wine’s special theme for its 2019 edition- ‘social sustainability’! Social sustainability is about cultivating business practices that promote human wellbeing and inclusivity. Wine businesses should view the principles of social sustainability and economic viability as
Auctions: Your window to the wine market
The wine auction market is one of the most important indicators of the wine market's development. For this reason, knowing the trends helps people to have a complete view of the sector. Inspired by the wine2wine 2018 session "Wines and
Social Sustainability: An Inclusive, Diverse, Ethical & Democratic Wine Industry
wine2wine’s special theme for its 2019 edition is ‘social sustainability’. Sustainability has been a prime concern on the global agenda for some time now. However, like most buzzwords and silver bullets, its popularity risks rendering it devoid of substance. This
How global warming can affect your wine
Viticulture is one of the sectors most affected by global warming. For this reason, many producers have already begun to prepare themselves for the climate changes that their vines will undergo. Find out how in our article. The world's most important
