Award-winning Food, Wine & Travel Entrepreneur and Digital Marketing Consultant
Trained as a Computer Science Engineer, André Ribeirinho is an award-winning food, wine and travel entrepreneur, Digital Marketing Consultant, Portuguese wine ambassador and Certified Port Educator. He’s a co-founder and CEO at Adegga and the head pilot at innovative projects like WineSpots, SmartWineGlass, Portugal Wine Week and Fine Portugal. More at andrerib.co/about
"How to attract new consumers to wine"
From beer to cocktails, wine faces an increasingly dynamic range of competitors who are “stealing” new consumers by engaging and acquiring them in effective ways. Facing a significant reduction in global consumption, wine needs to find its way and start attracting young consumers to the category. Using the Adegga WineMarket as a case study I’ll be sharing the strategies that are working on not only attracting new consumers but also giving wineries the tools to do it on their own.