Cofounder and President of VinePair
Adam Teeter is the cofounder and CEO of VinePair, the most read publication about wine, beer and spirits in America. Since founding the publication in 2014 Adam has become recognized as an authority on how to make the drinks world accessible to everyone, and speaks regularly about the ever evolving media landscape. Prior to founding VinePair he was the head of growth and marketing for the news and politics publication Tablet Magazine. He is an adjunct professor at the Columbia School of Journalism, teaching courses on digital media, and the winner of the Left Bank Bordeaux Cup American Wine-Tasting Championship. He holds an MBA from NYU Stern with a specialty in Marketing and Entrepreneurship and a BA in Journalism from Emory University.
"How to use sponsored content to drive online wine sales?"
Covid-19 has accelerated the push to online wine sales, and many brands are clamoring to take advantage. But how do you inform consumers about your wines and get them to convert to customers? That’s where integrated sponsored content comes in. Using examples we’ll show how working with national retailers and US media partners are helping wine and spirits brands in the US increase their sales.