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About us

What is wine2wine?

wine2wine is a dynamic international wine industry forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine businesses worldwide.

wine2wine provides a unique opportunity to reflect, discuss and share ideas on the most important issues facing the rapidly evolving international wine industry. It is a chance for the wine community to connect and combine its common passion and diverse expertise towards shaping a prosperous and sustainable wine industry.



Our motto

'Sharing Business Ideas'

through Actionable Advice!

Wine2wine Format

wine2wine takes place over two days and features engaging and relevant seminars and interactive workshops. The speakers are renowned experts in their field and among the brightest minds in the wine world from both Italy and abroad. 

The thought-provoking discussion topics aim to equip participants with practical tools and include relevant themes such as:


Uniting New Technologies & Wine: It is overwhelming to keep abreast of the world of new technologies and yet the immense potential they present makes it a critical necessity. From blockchain technology, to augmented reality, to the latest wine apps: we need to demystify and render them more inclusive! The aim is to create an actionable manifesto, focused on what digital wine trends can truly enrich your wine business.


Revolutionizing Marketing & Communication Strategies: Advances in neuroscience research, digital analytics and other innovations are transforming communication strategies and brand creation. How do we use these insights to more effectively communicate the story of our wines to consumers? Marketing wine has become more complex with the emergence of new global markets, diverse consumers and the prominence of e-commerce, requiring context-specific strategies.


Humanizing Management & Leadership: With all the focus on ‘digitizing’, ‘new technologies’ and ‘data and algorithm-driven management’, we can forget that human relationships and robust leadership still underpin successful wine businesses. How do we embrace technology while making sure it doesn’t bring out the worst in us? 


Understanding Export Markets: The vitality and profitability of the wine industry is intimately linked to understanding global and local market trends and dynamics. These sessions provide in-depth market profiles and fresh thinking on how to boost sales in the most important ‘established’ export markets, as well as insights on ‘new’ high-potential export markets worth keeping your eye on.


Integrating Market Insights into Viticulture & Oenology: The renaissance of native grape varieties, the exponential boom in rosé, the ‘amber revolution’ of orange wines, the rise of Prosecco… how should these market trends, together with changing consumer preferences, influence the production of wine… and vice versa? 


Exemplifying Ecological & Social Sustainability: Everyone is talking about ‘sustainability’ but how do we avoid empty buzzwords and give real substance to this call to action? The direct economic resonance of climate change to the wine industry, has in part contributed to an urgent focus on ecological sustainability. Can visionary leadership expand this, to embrace the social aspects of sustainability across the wine value-chain?

… and much, much more!


wine2wine also provides unparalleled opportunities for wine professionals to build networks through both informal engagements and structured business and networking spaces and sessions.

To get a better idea of the wine2wine format, have a look at past programs

Why do we need wine2wine?

The global economy in general and the wine industry in particular is faced with both complex challenges and opportunities, linked to increasing global competition and recurrent economic crisis. 

These wider dynamics, coupled with rapid technological innovations, are reshaping how wine production and distribution are organised, the nature of the value creating process, and ultimately how wine businesses interact with consumers.

wine2wine provides a forum for wine producers and industry professionals who want to remain informed, to share ideas about how to successfully navigate these changes and to ultimately leave with actionable tools to improve their wine businesses.

The event is a critical dialogue on how the wine community can embrace change, in a way that protects the rich heritage of wine and winemaking. 

Join us! Extend your knowledge, share your expertise, get answers to your questions, enrich your networks and inspire change in the future of the wine industry!

Viale del Lavoro 8 – 37135 Verona VR


a product of


with the patronage of

wine2wine - Logo ITA Italian Trade Agency


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