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23-24 November 2020

7th edition
23-24 november 2020

The Italian Wine Industry Forum

Focus 2020:
The Wine Business in the post-COVID-19 era

In the post-COVID-19 scenario, the Wine Industry faces a major challenge: building a new way of doing business. And it has to be successful. The 2020 edition of wine2wine will focus on this resolution. “Focus 2020” will be dedicated to the Wine Business in a post-COVID-19 era, and it intends to guide companies faced with the difficult task of laying the foundation for the Wine Industry to come.

22 - 24 NOVEMBER

Innovative event at the service of wine producers.

A great opportunity to relaunch the sector on the national and international market.

A unique event conceived to tackle and respond to an extraordinary situation. A smart event designed for companies and developed with the “walk around tasting” exhibition logic. A gathering moment for all the protagonists of the world of wine during which there will be space for initiatives, solutions and tools of great utility and support to this sector, B2B meetings, rooms for master classes and guided tastings.

Topics

Clean Wine: Wine Labeling and Modern Consumers

Focused Marketing Efforts in the USA

Can you sell wine in the Caribbean?

Post-COVID Changes in Chinese Wine Consumer Behavior

What can we learn from Provence?

Online Customer Engagement: Virtual Tasting Effectiveness and Efficiency

How to Organize a Virtual Winery Tour

Case Study: Changing Demand

Growing the Field of LGBQT and Black Wine Educators

Winery Website: What do journalists look for?

The Dollar Dilemma: Wine, Exchange Rates, and Post-COVID Globalization

USTR Tariff Consequences

Can you sell wine on TikTok?

Wine Competitions vs. Social Media: How much do they influence purchasing?

Social Media and the Chinese Wine Market: Cultural Differences Discussion

Why come to wine2wine?

KNOWLEDGE IS POWER

Wine producers and other industry professionals have the opportunity to remain informed about the latest trends in the wine world. Our emphasis on practical knowledge means you will leave with actionable tools to improve your wine business. wine2wine‘s seminar format encompasses: 30 minute presentations + 15 minute question and answer sessions. These 45-minute seminar sessions allow participants to interact directly with expert speakers and other participants and to share business ideas.

TO NETWORK

Wine2wine is designed to encourage networking between wine producers and a wide variety of industry professionals and experts across the wine value chain. The forum brings together every member of the wine industry: two days in close contact with export and import managers, cellar owners, wine producers, digital marketing managers, consultants, influencers and many more. wine2wine provides unparalleled opportunities for wine professionals to build networks through both informal engagements and structured business and networking spaces and sessions.

TO EXPERIMENT

Wine2wine features #w2wLabs, interactive training workshops reserved for a small number of participants. The workshops are designed to provide attendees with practical tools related to the latest strategies of wine marketing, communication and management. Participants can expect to leave with fresh ideas on how to best communicate, broadcast and grow their businesses in the wine industry, utilizing different channels and media: websites, apps, social media, blogs, vlogs, podcasts and press.

FOR B2B MEETINGS

The activities and meetings that take place at wine2wine provide opportunities forvarious wine professionals to get in touch with each other. The event also makes time for structured B2B meetings so that wine producers can meet directly with buyers. wine2wine makes it easy to establish new relationships, both in Italy as well as with international buyers from major and emerging markets such as the USA, Korea, Switzerland, Poland, Mexico, Brazil, Sweden, Russia and China.

FOR EXPORT

Wine2wine encourages the export of Italian wine throughout the world by inviting international speakers and top experts with expertise on the most important and promising export markets. wine2wine is, in short, an opportunity for Italian producers to work towards building competitiveness and expanding their sales network in a targeted manner.

FOR THE COMMUNITY

Wine2wine is the definitive event for the community of wine professionals. It is the ideal context for constructive discussion on the most important issues and opportunities relatedto the wine business. The creative energy that is unleashed when we bring together our diverse experience and expertise has the potential to fashion a brighter future for the international wine sector. The event also provides exciting opportunity to consolidate your networks and pinpoint new opportunities to promote your business.

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