THE WINE INDUSTRY FORUM
wine2wine is one of the most important international wine industry forums in Italy. Organized for the first time in 2014, over the years it has become a fundamental reference point for professionals in the wine industry eager to develop and grow their businesses worldwide.
The objective of wine2wine is to offer professionals in the world of wine the opportunity to meet and exchange ideas and points of view on a market that is continuously evolving. This is why the motto chosen for the wine Industry Forum is “Sharing business ideas”.
wine2wine is also an opportunity for all interested parties to acquire updated, in-depth and concrete knowledge: wine2wine will unfold over two days of seminars and workshops, with a rich program, endowed with some of the brightest minds from within Italy and abroad. The speakers’ speeches will cover various topics, from Wine Marketing and Digital Marketing to distribution, from Brand Communication to new technological advancements.
30' to learn
15' to connect
= 45' to improve your business
WHY COME TO WINE2WINE?
KNOWLEDGE IS POWER
wine2wine is introducing a new format. The event will encompass: 30 minute presentations + 15 minute question and answer periods, resulting in: 45 minutes to advance your business. Wine Industry professionals, producers, students and journalists have the opportunity to stay posted on the latest trends and have access to a wealth of in-depth knowledge delivered directly through interactions with speakers and other participants.
wine2wine is designed to encourage networking between scholars and professionals in the wine sector. The forum brings together every member of the wine industry: two days in close contact with export managers, cellar owners, wine producers, digital marketing managers, consultants and every other professional in the wine industry. It endows the attendees with invaluable resources for strengthening their businesses.
wine2wine is also #w2wLabs, training workshops reserved for a small number of participants. The meetings are designed to attendees in practical exercises on the latest strategies of Wine Marketing and on how to best broadcast their business in the Wine Industry through different channels and media: websites, Social Media, blogs and Press.
FOR B2B MEETINGS
wine2wine & B2B: the activities and meetings that take place at the forum on the wine industry companies to get in touch with each other. During wine2wine it becomes easy to establish new relationships, both in Italy as well as with international buyers from major and emerging markets such as the USA, Korea, Switzerland, Poland, Mexico, Brazil, Sweden, Russia and China.
wine2wine encourages the export of Italian wine throughout the world by inviting international speakers and top experts, chosen not only in a generalized fashion, but also targeting speakers and professionals from specific markets of expertise. wine2wine is, in short, is an opportunity for Italian producers to work toward building competitiveness and expanding their sales network in a targeted manner.
FOR THE COMMUNITY
wine2wine is the ultimate event for the community of wine industry professionals. On the one hand, it is the ideal context for constructive discussion on issues and problems relating to businesses with professional representatives and customers. On the other hand, it represents an opportunity to pinpoint new job opportunities, while at the same time, enhancing and promoting one’s own experience.
SPEAKERS OF THE 2018 EDITION
Preliminary Topics at Wine2Wine
AR you VReady? Exploring new Augmented and Virtual Reality opportunities for the wine industry Hybridity as the innovation for the future Wine tourism: regulations and opportunities Italian wine education: the new Vinitaly International Academy Ecosystem How to build a digital wine community in China Luxury brand communication and women’s leadership: Margareth Henriquez shares her story How to send your wines to Wine Spectator 10 do’s and dont’s to promote wine in Russia Marketing wine to young women in Asia Discovering Koshu and Japanese wine Wine podcasts around the world: the craft of audio storytelling Regional brand building in Hungary The landscape of online wine in the US market: the leading companies for sales, marketing, and awareness The changing face of DTC retail for super premium wines in the USA The wine & spirits auction market: special focus on Italy and China The Wine Lexicon Project: understanding Chinese consumers’ vocabulary about wine Brazil, the real deal: opportunities and pitfalls of an alluring country How wine brands grow From Berlin to Tokyo and to Luanda: why a mission statement is not enough to be successful How to write a persuasive press release Disruption in the world of Grand Crus: the Future of Fine Wines Italian fine wine in Svezia: Examples from a wine collectors’ club Microbic biodiversity for the territory’s and the vine’s health, as well as for the authenticity of a wine