The Millennial riddle at wine2wine 2019: should wine businesses market Generation Y? Most marketing strategies across different fields focus on Millennials, but is this segment relevant for wine producers? Vinitaly’s wine business forum wine2wine, to be held on...
Wine Communication is not dead: wine2wine 2019 to showcase the best branding, social media and design practices for the wine industry Share Article In a wine industry that is becoming ever more competitive, brands will only stand out with an exemplary communication...
Polly Hammond on Millennials: Turning a challenge into opportunity Polly Hammond will be speaking at wine2wine 2019 in Verona, Italy and will discuss the more positive aspects of marketing to Millennials, their contribution to the wine world and potential as...
Italian wine and Brexit: the consequences More than three years after the referendum that was supposed to trigger Brexit, the United Kingdom’s exit from the European Union still seems uncertain. Since the British market is the third most important market for...
Responsible communication: what it is and how to build it As the wine sector becomes increasingly competitive, a brand can only emerge out of obscurity if they have an exemplary communication strategy. In 2019, an effective strategy must also consider the concept of...
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