Export Italian wine to China: The 5 keys to access the Chinese market Exporting wine to China and the opportunities available with respect to the Chinese market is now very clear to Wine Industry professionals. According to the findings of OIV, the International...
Wine Marketing today: what strategies work for the Italian Wine Market The gradual emergence of the digital era has profoundly changed consumer habits; promotional strategies towards consumers also inevitably changed. Today, wine marketing is developing on two...
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